The All Blacks are showing huge support for the LGBTI community, reports The Hits.
After Australian player, Israel Folau’s comments saying ‘God’s plan’ for people was ‘HELL’, the All Blacks has shown its solidarity with the rainbow community.
Firstly the team released a video supporting diversity and inclusion in the sport.
Standing alongside the women’s rugby team, the Black Ferns, a voiceover tells viewers the ‘next battle’ is ‘formidable’.
‘The next battle is different,’ the voiceover says
‘The next battle is truly formidable and deeply devious. It is discrimination. An enemy that cannot be fought alone, it must be defeated together. It will take more than 15, it will takes thousands, millions.
But something even cooler is coming!
Insurance company AIG, who sponsors the All Blacks and Black Ferns, created the ad. Its #diversityisstrength campaign also includes a specially made All Blacks jersey which reveals the rainbow flag when stretched.
— Havas London (@havaslondon) April 26, 2018
The amazing jersey has rainbow stripes painted on both sides of the ribbed material. The way the fabric is painted the colors get into the fabric which is how the rainbow reveals itself when the material is stretched.
This rugby jersey that stretches to reveal the rainbow flag is so cool
The famous All Blacks team wants to show its support for the LGBTI community at https://t.co/NesQXpsrvK … … … pic.twitter.com/3t1KB9lUGQ
— gaymen-online (@gaymen_online) April 27, 2018
Advertising agency TBWA/Hakuhodo took the idea of the United Black jersey to AIG.
‘The result is a fabric that maintains its black appearance when at rest, but when stretched, reveals the deeper grooved portions of each rib and the colours underneath,’ the agency explained in a statement.
Source: NZ Herald