Fewer Kiwi men are reading books, according to new research released today.

The research, conducted by Horizon Research Limited for the New Zealand Book Council, shows that reading trends are declining.  The research shows that 442,600 adult New Zealanders didn’t read a book in the past 12 months. Books are competing with television and computer screens for our leisure time, and 45-54 year olds had the lowest percentage reading of any age group.

The percentage of female respondents reading has remained roughly the same, but there was a decline in the percentage of male respondents reading.

“We take these findings seriously and will use them to inform our programmes and projects,” says Book Council CEO Jo Cribb.

“We will continue to work to ensure New Zealanders keep reading, with a particular focus on our boys.”

Book Reading in New Zealand follows a similar study completed in March last year.

This year’s research had a wider scope, asking questions about how New Zealanders use their leisure time, to see how reading fits into our everyday lives. It also explored the different languages we read.

It’s not all bad news, however. The report also found that most of us read at least one book each year. As in 2017, the majority of us read for relaxation and enjoyment, and our favourite fiction genres are crime, thriller and adventure.

Kiwis are reading more of our own stories. Fifty-seven per cent of readers of all ages reported reading books by New Zealand authors or poets in the past year.

The study also indicated that 30% of New Zealand adults read poetry in the past year, and public libraries are the preferred place to source a range of books.

The Book Council’s vision is to grow a nation of readers. The organisation will use the insights from this research to continue to advocate for reading in Aotearoa through its programmes.

“It’s wonderful that New Zealanders love to read and to see that books remain an important touchstone in our society. But it’s worrying to see how many of us didn’t pick up a book in the past year,” says Cribb.

“The increasing demands of society and work mean more than ever New Zealanders need to understand and apply information across a range of sources in order to function effectively at work and everyday life.”

The Book Council will share the findings with the wider sector, including publishers, booksellers and other organisations, for use in their own work.

2,261 adult New Zealanders responded to the online survey between 2 and 25 May 2018.  The survey also obtained 288 parent and caregiver estimates of reading by under 10 year olds and information directly from 108 respondents aged 10-17 year olds.


Please enter your comment!
Please enter your name here