SADD (Students Against Dangerous Driving) is running a nationwide fundraiser – The Phone Free 48 Challenge from
6pm, Friday 25 to 6pm, Sunday 27 May, encouraging students to ‘go completely phone free’ for 48 hours, to highlight the dangers of using your phone while driving.
The ‘Phone Free 48’ idea was inspired by SADD students and encourages others to sponsor them to go phone free for the weekend, or donate to support the cause.
SADD relies on ongoing funding to support their programmes designed to empower young Kiwis to become good citizens, and contribute to preventing deaths and serious injuries on our roads.
The campaign is being advertised nationally through digital, billboards and radio, all thanks to the help of Saatchi & Saatchi, Zenith Media, and KiwiPlates.
This donation-based campaign promotes SADD’s 3rd principle “No Distractions”. Proceeds will go towards general running costs for the charity to ensure SADD can continue to raise awareness and educate young people about the risks of dangerous driving and help promote all 6 principles – Sober Drivers, Safe Speeds, No Distractions, Avoiding Risk, Driving to the Conditions, Building Experience.
The campaign will be run by SADD participants nationwide. It will be directed at teenagers, however, we are also aiming to involve local communities, by encouraging peers, family members and businesses to participate.
Sign up for the ‘Phone Free 48 Challenge’ today to help raise awareness and money to support SADD’s vision – ‘Empowering young Kiwis to prevent loss on our roads. Together.’
Show you care please share – forward this communication on to your networks to spread the message: Don’t get auto corrected. Drive Phone Free
To sign up or donate go to phonefree48.org.nz
New Zealand (nationwide) – 25 May 2018 – 27 May 2018